School Bus Hire, a company operated by ExpressBus limited, is a charter bus service company providing charter bus services for Schools in Ireland. The company been in business for over 20 years.

The company contracted several SEO Agencies in the past to bring up its site SchoolBusHire.com to google’s first page. Over the years the company spent thousands of euros, employed different digital marketing experts and strategist but sadly they were unsuccessful in bring the site up on Google’s top search results.

Eire-IT was contracted to help with this assignment.

Eire-IT’s SEO experts started by analysing competitors and discovered which keywords would be more targeted to schoolbushire’s customer base. We knew we needed to build an SEO strategy cantered on evergreen content that would generate long term exposure, position the brand as an authority in the industry, generate some quality organic traffic.

At Eire-IT we always employ white hat and organic seo strategies which helps our clients to generate long term exposure and steady organic traffic.

Once we were confident of the new strategy plan, we upgraded the whole website with new content and mapped some of the keywords, we created new content pages and tracked them, based on the analytics we were able to further tweak our strategy. Finally, the worked.