CASE STUDY
School Bus Hire (schoolbushire.com)
A Little Background
School Bus Hire, a company operated by ExpressBus limited, is a charter bus service company providing charter bus services for Schools in Ireland. The company been in business for over 20 years.
The company contracted several SEO Agencies in the past to bring up its site SchoolBusHire.com to google’s first page. Over the years the company spent thousands of euros, employed different digital marketing experts and strategist but sadly they were unsuccessful in bring the site up on Google’s top search results.
Eire IT was contracted to help with this assignment.
1st Page in 2 Months on Google Search
PAGE 1 ON GOOGLE
The Problem
While this is a profitable bus charter business, the variety and breadth of high-volume keywords are somewhat slim. When Know Agency started managing the SEO, the chosen keywords were too broad and did not provide any value to the client. Eire-IT also discovered that most pages on the site had thin, underdeveloped content.
Before Eire-IT took over the site was ranking on the 28th position of google results(on the third page of Google Search results), 43rd position on Bing, using high competitive keyword ‘school bus hire’.
It was of significant importance for Express Bus to rank its company SchoolBusHire.com on top of Google listing on the first page using the high competitive keyword ‘School Bus Hire’.
The Solution
Eire-IT’s SEO experts started by analysing competitors and discovered which keywords would be more targeted to schoolbushire’s customer base. We knew we needed to build an SEO strategy cantered on evergreen content that would generate long term exposure, position the brand as an authority in the industry, generate some quality organic traffic.
At Eire-IT we always employ white hat and organic seo strategies which helps our clients to generate long term exposure and steady organic traffic.
Once we were confident of the new strategy plan, we upgraded the whole website with new content and mapped some of the keywords, we created new content pages and tracked them, based on the analytics we were able to further tweak our strategy. Finally, the worked.
That’s great! But you may ask how long did it take to reach the #1 page ?
The Result
It took us 2 months to hit the first page and 5 months to reach the #1 ranking.
| Period | Google Ranking | Bing Ranking |
| Ranking before Eire-IT was contracted | 27th Ranking / 3rd Page | 43rd Ranking / 4th Page |
| First Month | 18th Ranking / 2nd Page | 38th Ranking / 3rd Page |
| Second Month | 11th Ranking / 2nd Page | 16th Ranking / 2nd Page |
| Third Month | 5th Ranking / 1st Page | 8th Ranking / 1st Page |
| Fourth Month | 3rd Ranking / 1st Page | 2nd Ranking / 1st Page |
| Fifth Month | 1st Ranking / 1st Page | 1st Ranking / 1st Page |
Needless to say, ExpressBus was pretty happy with the results.